Selling a Luxury Home?

Start with strategy. Structure the sale. Then go global.

You don’t need more agents.

You need clarity, control, and international visibility.

As Your Global Real Estate Advisor, I work with property owners, family offices, agents, developers, and introducers who want more than another listing. I help structure the sale, define the message, and deliver a strategic campaign that turns visibility into serious buyer interest.

Whether you’re the owner or representing one, I act as a bolt-on advisor, guiding the process and strategy, managing the team, and ensuring the right story reaches the right audience in the right way.

Whether you’re representing a seller or private client, they deserve more than another portal listing. With 25+ years of global experience, I deliver storytelling-led marketing and strategic controlled digital visibility that turn luxury homes into conversations that sell.

Unlock the world’s most exclusive luxury properties with Serge Cowan

  • image of the interior of a luxury home for sale with serge cowan

    For Property Owners & Private Sellers

    Structure. Story. Strategy. Sale.

    Selling a significant home requires more than a listing. I work with you directly, or alongside your existing local team, to structure the sale, select and manage agents, define your pricing strategy, building a global network through deliver global reach through storytelling-led campaigns.

    From visibility to accountability, I become your dedicated advisor, ensuring your home gets the attention and outcome it deserves.

    Start the conversation
  • image of a stunning villa in a warm climate

    For Estate Agents

    A Global Ambassador. Not a Competitor.

    As a bolt-on marketing and visibility advisor, I create international reach for agents who want to elevate their instructions and attract qualified overseas buyers.

    I act as the face of the property, delivering English-language storytelling, European and global exposure, and one clear digital footprint. You remain the local expert. I become your global partner.

    Let's collaborate

  • For Developers & Property Services

    From Scheme to Story.

    If your project needs a sharper voice and broader reach, I act as your ambassador and storyteller, giving your development a strategic, globally relevant identity that connects with serious buyers.

    From branded residences to one-off builds, I create the structure, oversee the creative, and deliver the digital visibility that gets results, across Europe, the UK, and globally.

    Let's discuss your launch

  • For Family Offices, Wealth Managers & Private Advisors

    Your Client. My Expertise. One Clear Result.

    Have a client with a luxury home to sell?

    One introduction is all it takes. I act as a trusted advisor to the seller, handling strategy, positioning, marketing, and negotiation, with full discretion and regular updates. No conflict, no noise, just a professionally managed, globally executed campaign.

    Refer with confidence

  • For Introducers & Referrers

    Respect. Transparency. Results.

    I value your role and protect your relationship.

    Introduce a potential seller and I’ll handle the rest with agreed terms, full visibility, and a structure that rewards success. Whether private client or corporate, you’ll remain part of the process with a clear introducer or profit-share agreement.

    For Introducers & Referrers

Let’s tell the story & structure the sale together.

To discuss a property or collaboration, reach out directly:

📩 hi@sergecowan.com | 📱 +44 (0)7855 741 554